From Protest to Plug-Ins: Plug In America celebrates 5 years of activism

Five years ago, this motley crew known as "DontCrush.com", fresh from protests to stop the crushing of the Ford Think, Ford Ranger, GM EV1 and the Toyota RAV4 EV, met for a celebratory weekend retreat at the Mariposa County ranch of Dave Raboy and Heather Bernikoff. We needed to relaunch what had been a grassroots protest group, grown from the burning desire to prevent thousands of great electric cars from being destroyed by the very companies that built them, into an advocacy group that could help rebirth the modern EV. We really didn't know how we were going to do it, but we knew it had to be done. With the addition of a few key board members with very good strategic skills, we earned some serious clout within the federal and state legislative process, created a very effective outreach and education program, and to some degree, we convinced the car makers themselves that plug-in cars were part of their future.

Shown here are Ron Freund, Linda Nicholes, David Lane, Heather Bernikoff, Jennifer Krill, Sherry Boschert, Paul Scott, Ted Flittner, Lisa Rosen, Dave Raboy, Paul West, Mike Kane, Marc Geller, and Kevin Lyons. Not shown is Chelsea Sexton who unfortunately could not attend that weekend, but was Plug In America's first Executive Director.

We endured many frustrations along the way, but eventually, there were successes.

Of singular importance was the premiere screening at Sundance of "Who Killed the Electric Car?". Exiting the hot crowded theater into the freezing Park City night, the realization that we had such an amazing tool to use in getting the word out about electric cars gave me shivers above and beyond the cold air.

(This picture was taken minutes before we saw WKTEC? for the first time. Shown Left to right: Sherry Boschert, Marc Geller, David Lane, Howard Stein, Dave Raboy, Heather Bernikoff, Paul Scott, Zan Dubin Scott, Mike Kane, Ted Flittner, Jennifer Krill, Linda Nicholes, Colette Divine, J. Karen Thomas, Alexandra Paul, Dave Freeman, (?? Please help??), Butch Pash, Chelsea Sexton, Lynda Pash, and Earl Cox)

We knew this film would change things, but we didn't imagine it would become one of the most popular documentaries of all time. The EV movement owes Chris a lot for creating such a fine film, and we'll no doubt go deeper in debt when "Revenge of the Electric Car" releases in the spring.

Through Chelsea Sexton, we found a donor from the east coast who paid for hundreds of WKTEC? DVDs to be sent to all 50 Governors and all of the members of the House and Senate, including the staff of George Bush's White House. This was a significant donation that no doubt contributed to some key Representatives and Senators supporting plug-in vehicle legislation once Obama got elected. Jay Friedland's strategic legislative work helped seal the deal on $14.1 billion dollars in federal support for plug-in vehicles.

This is some of what Plug In America has done for the movement.

We continue to focus our efforts on dispelling myths about plug-ins and educating the public on the importance of this technology.

Virtually all of the reasons we need to make the transition to electricity and away from oil fall into three areas.

The Economy.

From the point you get your EV, unless you drive a lot of long distances, you will never give the oil companies another dime of your money.

Let that sink in.

Consider that you spend between $2,000 - $4000 every year for gas. Sixty percent of that money leaves the U.S., and 90% leaves our respective communities. We spend a billion dollars every day for foreign oil. This constitutes 45% of our national foreign deficit. A thousand million dollars every day, leaving our country instead of staying here, creating jobs and wealth for us.

When you get your EV, your part in that ends.

Think what good your money will do when it is instead spent on local goods and services, creating jobs for your friends and family instead of helping some freaking Saudi Prince buy a freaking palace.

When you get your EV, your part in that begins.

Health and the Environment.

Now, I know there's a lot of "controversy" over climate change, but the science is very clear that our atmosphere is warming, and energy (heat) added to the atmosphere causes more frequent and more intense storms. The only "scientists" in opposition to this position are paid by those who are heavily invested in maintaining the status quo - staying dependent on dirty carbon-based energy.

The costs of Katrina-type events, combined with record heat waves and snowfalls, will only increase.

With global population increasing by 85 million each day, the pollution problem grows right along with it. India and China are rapidly industrializing, building millions of cars and hundreds of coal plants. Peak oil is pretty much here, and its effects will likely be felt within two to three years. You can argue those time lines, but you'd be a fool to not plan for the worst.

According to the National Academy of Sciences, for every gallon of gas burned, there are 28 cents in health and pollution costs generated. University of Southern California Cancer Center published a report that documented thousands of cancer cases along the freeways and downwind of the refineries in Southern California.

None of these costs are paid by those who buy the gas.

National Security.

According to a recent RAND study, we annually spend about $75-$80 billion to protect and gain access to foreign oil. This figure is exclusive of the war in Iraq.

When you buy a gallon of gas, you pay nothing for that.

We have never fought a war over electricity and we never will.
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Broadly speaking, these are the reasons we have to transition from oil to electricity, the sooner the better. Making this happen is Plug In America's central focus. All of our efforts are geared toward expediting this transition.

This is why you need to support us by coming to our party and helping us celebrate the historic moment when the transition begins. We want to share this moment in history with our friends and supporters who have been there to help us when we needed you.

We have a great evening planned with several examples of the first wave of new electrics, including the Volt and LEAF situated next to the pool, the Ford Focus EV, Think EV and Chris' Tesla in front as guests walk in, and fresh from winning its category at the Automotive X-Prize is the super efficient, and super fast 200 mph E-Tracer. We'll have it in the interior courtyard where Stefano Paris will be keeping a close eye on this one-of-kind world's best electric motorcycle.

For tickets, go here.


And best of all, the long awaited debut of the seven mysterious Plug In America PSAs. Based on the popular Mac vs. PC ads from Apple, our "Gas Vs. Electric" spots are the ultimate in "edutainment" for the EV world. You don't want to miss these.

Our creative team of director, Eric Swenson, editor, Jeff U'ren, along with producer Alexandra Paul will be showing these slick and funny public service announcements for the first time anywhere. Our entire board is anxious to see them as even we have been kept in the dark. We're told to expect greatness:~)

Sorry for the length of this post, but today was a rainy Sunday in Santa Monica, and so I couldn't go to the rings. It was a perfect day to plop down on the sofa and crank this out while playing with the kittens.







Cheers,

Paul

RAV Resurrection

There was a rumor recently that Telsa had converted a new model of Toyota's popular RAV4 into an EV. Today, Toyota announced that Tesla will supply the drive train for a resurrected RAV4 EV, possibly to be built at the recently purchased NUMMI plant in Fremont, CA. This is the giant 5 million sq. ft. plant that was the subject of a fascinating story on This American Life in March.

This is really good news for the EV community since the RAV EV has been the most reliable EV from the ZEV mandate days of the late 90s and early 2000s. It also gives consumers a great option if what the family needs is a reasonably sized vehicle that can haul stuff. Both the Nissan Leaf and GM Chevy Volt are great cars, but there is clearly a market for SUVs out there.

Here we are taking possession of our brand new RAV on winter solstice, 2002.

Our experience with the RAV has been nothing short of amazing. The car just works. Other than replacing the shocks at 60K miles, and consumables like tires, aux batteries and wiper blades, there has been virtually no maintenance or parts in 8 years and 84,000 miles.

Some RAV drivers have had their battery packs replaced, but they averaged about 120,000-130,000 miles before doing so.

I can't tell you how many times I've plugged my car in at a public charger and had people engage me in a long conversation about what this vehicle means to society and then express the burning desire to get one just like it. It's happened hundreds of times over the years and each time, I had to tell them, nope, can't do it, they destroyed hundreds of them, and the remaining 800 or so RAV EVs are all there would ever be.

Now I can tell them to wait a year or so and they'll not only be able to buy a RAV EV, but it'll be powered by a Tesla drive train with, we can assume, a LiIon battery pack. We don't know pricing or performance specs, all that will come in due time, but the importance of this announcement is that Toyota is getting back in the EV game. We'll have to update Plug In America's vehicle tracker page to list this popular model.

This leaves Honda as the lone hold out. They are still claiming their Clarity fuel cell vehicle is the end game of alt-fuel vehicles. But as more and more EVs are announced for delivery in the next two years, it seems as the game might end with fuel cell vehicles forever in the on-deck circle, never getting a chance to step up to the plate and bat.

Some Historical Perspective

TEXT OF LETTER (December 23, 2002):

To the Editor:

The Column notes that fuel cell technology, while promising, is unlikely to be viable for decades. We have just taken possession of our new Toyota RAV4 EV, an all-electric car that we will charge with power generated from our rooftop solar panels.

Our new car will easily accelerate up to 80 miles and hour and travel 100 miles on a single charge. Installing a charger at work would give the car a traveling range of 200 miles. More than enough for most folks.

The column says we must cut our dependence on foreign oil. I strongly agree that self-sufficiency is a laudable goal. However, while auto companies go on searching for their fuel cell holy grail, we'll be cruising the streets and freeways of Southern California in a 100 percent pollution-free vehicle using technology that's been around for over a century.

Paul Scott
Zan Dubin Scott
Santa Monica, CA , Dec. 23
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I was going through some old papers and came across the letter above that Zan and I wrote to the NY Times back in December of 2002, just days after taking possession of our brand new Toyota RAV4 EV. We had responded to an article about hydrogen-powered fuel cell cars that were all the rage during the early Bush administration. We were so new to the EV world that we didn't know a fight had been brewing for some years over the controversial Zero Emission Vehicle mandate that had forced the auto companies to build electric vehicles, a fight in which fuel cell cars played a pivotal role.

Within two weeks of this letter, we'd organized our first event drawing some 50 EV drivers to our quiet street in Santa Monica. That's when we started meeting all these other activists, some of whom had been working on the issue for a few years. In our naivete, we thought a few protests and a concerted letter writing campaign would suffice to save the EVs from destruction. Boy, were we wrong!

The crucial California Air Resources Board (CARB) meeting of March 2003 stunned us. In spite of overwhelming support by the drivers of these EVs, the Board acquiesced to the demands of the car companies to kill the battery EV in favor of this promising new kid on the block, the fuel cell.

George Bush proclaimed in his 2003 State of the Union speech, “With a new national commitment, our scientists and engineers will overcome obstacles to taking these cars from laboratory to showroom so that the first car driven by a child born today could be powered by hydrogen and pollution-free.”

When I heard George Bush say this, it occurred to me that a child born before the Civil War was able to drive a battery EV since that technology dominated the cars of the 1890's. Well, the kids born in 2003 are now seven years old, still a ways from driving age, but much has happened in the intervening years. Virtually all the car companies have announced plug-in vehicle programs (Honda, where are you?), and we're on the cusp of seeing thousands of Leafs and Volts on the roads.

Just this week, Tesla held a very successful IPO becoming the first electric vehicle company to do so. And on Wednesday, Zan and I were invited to see the gorgeous Fisker Karma at the local Santa Monica Fisker dealer. In this picture, newly minted Phd., Shannon Arvizu ("Miss Electric"), joins us in celebrating the moment.

So, as the oil continues to gush into the Gulf, billions continue to gush out of the country to buy oil, and our Congress continues to gush over oil companies' largess to their campaign coffers, the only good news is that, with each spin of the Earth, we get closer to the day when we no longer have to participate in all of that.