Nissan Delivers, Others Queue Up

We have reached the turning point when internal combustion has met its maker, so to speak. The world's fourth largest car maker, Nissan/Renault, makes millions of gas-burners, but Saturday, they began the transition to electric in earnest. Nissan could have delivered the first LEAF to a celebrity to get maximum coverage but, to their credit, they delivered it to Olivier Chalouhi, CTO of a tech company in the Bay Area who happened to be the first person to put down a $99 deposit. I like that!

Here is North American Nissan's Chairman, Carlos Tavares giving the keys to a very happy Chaloudi.
Photos by Marc Geller

Nissan will be alone in the market only briefly, as several transport trucks left Detroit yesterday loaded with dozens of Volts headed for eager recipients waiting with cash in hand.

As reported in the Detroit Free Press, "GM said it expected a total of 160 Volts to ship this week to its initial launch markets: California, Austin, Texas, and metro New York City and Washington, D.C."

And at last month's LA Auto Show, both Honda and Toyota indicated their intent to re-enter the EV market with announcements of the electric Honda Fit and the re-introduction of Toyota's well-loved electric RAV4 this time sporting a Tesla drive train.

I've sold 54 LEAFs so far, and as word spreads through the main stream media, inquiries are flowing in from all quarters. People just now learning of the EV revolution want to get in on the action, but patience is warranted since the numbers of cars will be limited at first. I can attest to the frustration at the slow roll out of the LEAF as many of my customers are asking "when is my car coming?" All I can say is "soon".

In addition to the manufacturers named above, we'll soon see EVs from Ford, Mercedes, Volvo, Mitsubishi, Coda, Fisker, Think and of course, Tesla.

The late comers needn't worry that the Volt and LEAF will gobble all the pent up demand since the first EVs to hit the market will do nothing but generate intense interest and demand for any car with a plug.

The recent rise in gas prices serves as a reminder of what happened in 2008 when gas hit north of $4. We all know that it can - and will - happen again. Those in line now to get their EV will avoid the worst of the damage when those prices inevitably rise.

Testing LEAFs in Santa Monica

This weekend was the first stop on Nissan's public test drive extravaganza. The lead off venue just had to be the 5th AltCar Expo in Santa Monica given its history of teasing us with the potential of "some day soon" production EVs. I spent the previous four iterations of this early October expo in a Plug In America booth with veteran PIA board members and a legion of well educated volunteers dispensing our brochures and telling folks of the coming alternatives to oil. My prediction after last year's AltCar that the next one would herald the dawn of the new EV age was spot on. The 2,000 or so lucky people who got a chance to drive the LEAF and Volt would agree.

In addition to the LEAF, the expo had the winner of the Automotive X-Prize, an incredibly fast motorcycle, the E-Tracer, ably demonstrated by Plug In America's own Stefano Paris. Both the Coda and Volt were there available to buy, although delivery for all of these cars would be toward the end of the year. I heard many people have been talking to dealers about putting in orders.

Ironically, this was the first year Plug In America didn't have a booth since Zan and I, who usually take the lead in organizing the booth, were instead working for companies displaying vehicles for sale. Zan was helping AC Propulsion with PR for their part in supplying the drive train for the ultra-fast E-Tracer, and I spent both days assisting the Nissan folks demonstrate their LEAF.

As much as I love informing people about the coming EV revolution for Plug In America, it was vastly more exciting to actually ride with people in an EV that they not only could buy, but one that many of them had already purchased. Well over 500 LEAFs have been sold as Nissan makes its way through the 20,000 "hand raisers" who have deposited $99 for a place in line. Quite a few of my friends, who had never driven an EV, and who bought a LEAF having never seen it, much less driven it, were there to confirm they'd made the right decision.

To a person, they were all excited about the performance of the LEAF. Even the old timers who have driven EVs for years were impressed.
Here's Doug Korthof, the EV movement's bulldog, giving the LEAF a thumb's up after his test drive. Those who know Doug will understand how significant this endorsement is.

One of my favorite customers is ex-Fox News producer, Bob Tarlau seen here displaying his "EV grin".













Steve Factor, my co-worker at SolarCity expresses his disdain for the effluent coming from the tailpipe of a soon-to-be-extinct gas burner. Not soon enough for us, but they will go away eventually.





Last night, after the final test driver had left the lot in Santa Monica, I watched as the crew dismantled the elaborate glass "tents" and loaded the LEAFs on transport trucks. I was suddenly struck by the similarity of this view to that of March 2005 when GM workers loaded the last of the EV1s onto similar trucks and hauled them into the Arizona desert where the jaws of an industrial crusher sealed their fate. Instead, these gleaming LEAFs were being carefully treated by the crew so that at the next stop on the LEAF tour, a few thousand enthusiastic Americans would get to slide behind the wheel and glide through their first experience in a quality EV.


It's my goal to ensure that when this young man is old enough to buy his first car that there will be nothing but plug-in vehicles in the market. He and his friends deserve a world with clean air, a strong economy, and no wars over oil.

Photos courtesy Nissan.