Nissan Delivers, Others Queue Up

We have reached the turning point when internal combustion has met its maker, so to speak. The world's fourth largest car maker, Nissan/Renault, makes millions of gas-burners, but Saturday, they began the transition to electric in earnest. Nissan could have delivered the first LEAF to a celebrity to get maximum coverage but, to their credit, they delivered it to Olivier Chalouhi, CTO of a tech company in the Bay Area who happened to be the first person to put down a $99 deposit. I like that!

Here is North American Nissan's Chairman, Carlos Tavares giving the keys to a very happy Chaloudi.
Photos by Marc Geller

Nissan will be alone in the market only briefly, as several transport trucks left Detroit yesterday loaded with dozens of Volts headed for eager recipients waiting with cash in hand.

As reported in the Detroit Free Press, "GM said it expected a total of 160 Volts to ship this week to its initial launch markets: California, Austin, Texas, and metro New York City and Washington, D.C."

And at last month's LA Auto Show, both Honda and Toyota indicated their intent to re-enter the EV market with announcements of the electric Honda Fit and the re-introduction of Toyota's well-loved electric RAV4 this time sporting a Tesla drive train.

I've sold 54 LEAFs so far, and as word spreads through the main stream media, inquiries are flowing in from all quarters. People just now learning of the EV revolution want to get in on the action, but patience is warranted since the numbers of cars will be limited at first. I can attest to the frustration at the slow roll out of the LEAF as many of my customers are asking "when is my car coming?" All I can say is "soon".

In addition to the manufacturers named above, we'll soon see EVs from Ford, Mercedes, Volvo, Mitsubishi, Coda, Fisker, Think and of course, Tesla.

The late comers needn't worry that the Volt and LEAF will gobble all the pent up demand since the first EVs to hit the market will do nothing but generate intense interest and demand for any car with a plug.

The recent rise in gas prices serves as a reminder of what happened in 2008 when gas hit north of $4. We all know that it can - and will - happen again. Those in line now to get their EV will avoid the worst of the damage when those prices inevitably rise.

From Protest to Plug-Ins: Plug In America celebrates 5 years of activism

Five years ago, this motley crew known as "DontCrush.com", fresh from protests to stop the crushing of the Ford Think, Ford Ranger, GM EV1 and the Toyota RAV4 EV, met for a celebratory weekend retreat at the Mariposa County ranch of Dave Raboy and Heather Bernikoff. We needed to relaunch what had been a grassroots protest group, grown from the burning desire to prevent thousands of great electric cars from being destroyed by the very companies that built them, into an advocacy group that could help rebirth the modern EV. We really didn't know how we were going to do it, but we knew it had to be done. With the addition of a few key board members with very good strategic skills, we earned some serious clout within the federal and state legislative process, created a very effective outreach and education program, and to some degree, we convinced the car makers themselves that plug-in cars were part of their future.

Shown here are Ron Freund, Linda Nicholes, David Lane, Heather Bernikoff, Jennifer Krill, Sherry Boschert, Paul Scott, Ted Flittner, Lisa Rosen, Dave Raboy, Paul West, Mike Kane, Marc Geller, and Kevin Lyons. Not shown is Chelsea Sexton who unfortunately could not attend that weekend, but was Plug In America's first Executive Director.

We endured many frustrations along the way, but eventually, there were successes.

Of singular importance was the premiere screening at Sundance of "Who Killed the Electric Car?". Exiting the hot crowded theater into the freezing Park City night, the realization that we had such an amazing tool to use in getting the word out about electric cars gave me shivers above and beyond the cold air.

(This picture was taken minutes before we saw WKTEC? for the first time. Shown Left to right: Sherry Boschert, Marc Geller, David Lane, Howard Stein, Dave Raboy, Heather Bernikoff, Paul Scott, Zan Dubin Scott, Mike Kane, Ted Flittner, Jennifer Krill, Linda Nicholes, Colette Divine, J. Karen Thomas, Alexandra Paul, Dave Freeman, (?? Please help??), Butch Pash, Chelsea Sexton, Lynda Pash, and Earl Cox)

We knew this film would change things, but we didn't imagine it would become one of the most popular documentaries of all time. The EV movement owes Chris a lot for creating such a fine film, and we'll no doubt go deeper in debt when "Revenge of the Electric Car" releases in the spring.

Through Chelsea Sexton, we found a donor from the east coast who paid for hundreds of WKTEC? DVDs to be sent to all 50 Governors and all of the members of the House and Senate, including the staff of George Bush's White House. This was a significant donation that no doubt contributed to some key Representatives and Senators supporting plug-in vehicle legislation once Obama got elected. Jay Friedland's strategic legislative work helped seal the deal on $14.1 billion dollars in federal support for plug-in vehicles.

This is some of what Plug In America has done for the movement.

We continue to focus our efforts on dispelling myths about plug-ins and educating the public on the importance of this technology.

Virtually all of the reasons we need to make the transition to electricity and away from oil fall into three areas.

The Economy.

From the point you get your EV, unless you drive a lot of long distances, you will never give the oil companies another dime of your money.

Let that sink in.

Consider that you spend between $2,000 - $4000 every year for gas. Sixty percent of that money leaves the U.S., and 90% leaves our respective communities. We spend a billion dollars every day for foreign oil. This constitutes 45% of our national foreign deficit. A thousand million dollars every day, leaving our country instead of staying here, creating jobs and wealth for us.

When you get your EV, your part in that ends.

Think what good your money will do when it is instead spent on local goods and services, creating jobs for your friends and family instead of helping some freaking Saudi Prince buy a freaking palace.

When you get your EV, your part in that begins.

Health and the Environment.

Now, I know there's a lot of "controversy" over climate change, but the science is very clear that our atmosphere is warming, and energy (heat) added to the atmosphere causes more frequent and more intense storms. The only "scientists" in opposition to this position are paid by those who are heavily invested in maintaining the status quo - staying dependent on dirty carbon-based energy.

The costs of Katrina-type events, combined with record heat waves and snowfalls, will only increase.

With global population increasing by 85 million each day, the pollution problem grows right along with it. India and China are rapidly industrializing, building millions of cars and hundreds of coal plants. Peak oil is pretty much here, and its effects will likely be felt within two to three years. You can argue those time lines, but you'd be a fool to not plan for the worst.

According to the National Academy of Sciences, for every gallon of gas burned, there are 28 cents in health and pollution costs generated. University of Southern California Cancer Center published a report that documented thousands of cancer cases along the freeways and downwind of the refineries in Southern California.

None of these costs are paid by those who buy the gas.

National Security.

According to a recent RAND study, we annually spend about $75-$80 billion to protect and gain access to foreign oil. This figure is exclusive of the war in Iraq.

When you buy a gallon of gas, you pay nothing for that.

We have never fought a war over electricity and we never will.
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Broadly speaking, these are the reasons we have to transition from oil to electricity, the sooner the better. Making this happen is Plug In America's central focus. All of our efforts are geared toward expediting this transition.

This is why you need to support us by coming to our party and helping us celebrate the historic moment when the transition begins. We want to share this moment in history with our friends and supporters who have been there to help us when we needed you.

We have a great evening planned with several examples of the first wave of new electrics, including the Volt and LEAF situated next to the pool, the Ford Focus EV, Think EV and Chris' Tesla in front as guests walk in, and fresh from winning its category at the Automotive X-Prize is the super efficient, and super fast 200 mph E-Tracer. We'll have it in the interior courtyard where Stefano Paris will be keeping a close eye on this one-of-kind world's best electric motorcycle.

For tickets, go here.


And best of all, the long awaited debut of the seven mysterious Plug In America PSAs. Based on the popular Mac vs. PC ads from Apple, our "Gas Vs. Electric" spots are the ultimate in "edutainment" for the EV world. You don't want to miss these.

Our creative team of director, Eric Swenson, editor, Jeff U'ren, along with producer Alexandra Paul will be showing these slick and funny public service announcements for the first time anywhere. Our entire board is anxious to see them as even we have been kept in the dark. We're told to expect greatness:~)

Sorry for the length of this post, but today was a rainy Sunday in Santa Monica, and so I couldn't go to the rings. It was a perfect day to plop down on the sofa and crank this out while playing with the kittens.







Cheers,

Paul

Selling Leafs in Santa Monica

My memorable trip in June to Yokohama to test drive the Nissan Leaf concluded with a private lunch with CEO, Carlos Ghosn.

After hearing Mr. Ghosn describe Nissan's plans for electrifying their fleet, and driving this remarkable car on their test track, I came to the conclusion that I wanted to personally help Nissan get the car into driver's hands. One by one, I want to replace those filthy internal combustion engines using 60% foreign oil, with clean, powerful motors using domestically-produced, renewable kWh generated from sunlight and wind.


Plug In America co-founder, Marc Geller, and I with Mr. Ghosn.


Since returning from Japan, I have been talking to various Nissan folks, and ultimately the very nice owner of Santa Monica Nissan. After being offered a position, I decided to go to work for Santa Monica Nissan exclusively selling the Leaf. I'm very excited since I'll still be selling solar PV systems for SolarCity, making me the first person on Earth to sell those two items together.

EV/PV. It has a nice ring.

Coincidentally, Dan Neil, the most talented auto writer in the English speaking world, finally got his turn behind the wheel of Nissan's Leaf. After describing the attributes of the Leaf, he states, "Such a car would have been science fiction five years ago."

Five years ago, Plug In America was deep into the fight with the auto industry to stop the crushing of EVs.

For almost eight years, I've known the day would arrive when well made, highway capable EVs would once again be available, and that when it happened, it would mark the beginning of the transition from oil to electricity as the energy source for our vehicle fleet. I have had the privilege of a front row seat to this amazing sequence of events, and now I want to do more than talk and write about it, I want to literally replace the dirty cars with clean ones.

If you live anywhere near southern California, and are interested in buying a leaf, I encourage you to contact Santa Monica Nissan and ask for me. If you haven't put down your deposit for the Leaf already, go to this Nissan site today and secure your place in line.

Neil makes the comment, "The Leaf also represents one of the most daring bids for market dominance I've ever seen in the car business because no one, and I mean no one, knows if the damned thing will sell."

Well, Dan, I know. I intend to be the number one Leaf salesman in the world. When you are ready for yours, look me up.

:~)

Testing the Leaf on Nissan's Yokohama track

Dawn broke early this morning in Yokohama, and I was awake to see it since I was still on west coast time. I also couldn't sleep given this was the day I would finally get to drive the actual Leaf EV, not a converted mule like those I'd driven before.

Nissan flew Marc Geller and me, along with a few auto journalists and bloggers from around the world, to Japan on Monday for a Leaf immersion. We got started early with a hearty breakfast followed by a short bus ride through this large industrial city hard to Tokyo's southern city limits. The streets were amazingly clear of traffic, at least compared to any large American city I've visited. Marc speculated that it might be due to a good mass transit system. Also missing was even a hint of graffiti. Wish that were true of the U.S.

We arrived at Nissan's test track and were brought into a building where we received a thorough overview of the Leaf, along with instructions on how to avoid hitting the birds on the backstretch (hint: stop the car immediately!).

We were each given up to 30 minutes behind the wheel on the track, and I drew the lucky straw to be first. A very nice engineer who had designed many of the exterior features of the car was my instructor. He walked me through the starting process which essentially consisted of pushing a button that triggered a melodic series of notes, one of three you can choose to hear when you start your Leaf. Putting the car in drive is accomplished by nudging the round knob toward you and back, not unlike the dash mounted device on the Prius, but this one is located precisely where your hand naturally rests, so there is no reaching for it.

Ergonomically, the car is a dream. Everything inside seemed to fit my frame perfectly, and I suspect it will for most people. I tried the back seat and there was ample leg room and plenty of head room. Three adults could easily fit in the back seat.

The interior of the car is gorgeous! Like most Japanese cars these days, Nissan is taking pains to make sure as much recycled product is used to manufacture the interior panels, seat fabric and most everything else inside the car. The result feels good tactically and emotionally.

Once I had adjusted the mirrors and fastened the seat belt, it was time to drive. With cameras rolling I glided out of the staging area and onto the track's main straight away, flooring it to see what kind of kick it had. Since I'd driven the GM Volt not too long ago, I could fairly compare the two in terms of acceleration. I'd give the nod to the Volt on that score, but just barely. The Leaf had plenty of power in the lower speeds, but it leveled out just a tad as I got over 60. I didn't try to hit the top speed, but did get over 70 quickly and it was still pulling strong as I let off. On the third lap, I was feeling like I could push the curvy section and did. The car responded perfectly, hugging the road and steering predictably. I learned later that this is a consequence of having the bulk of the weight distributed tightly in the lower center of the car. This eliminates yaw of the vehicle when turning hard. An internal combustion car's front end will pull to the outside since the heavy engine is toward the front of the car. One final test was an emergency brake. I warned the co-pilot so he wouldn't freak out and slammed on the brakes. Just as with the RAV, the stopping ability was very strong. This seems to have something to do with combining the regen of the motor with the disc brakes. It really gives you peace of mind knowing it'll stop so well.

My co-pilot insisted I roll up the windows while we drove so he could demonstrate how quiet the car was. I've driven several EVs over the years, but nothing comes close to being as quiet as my RAV, that is until I drove this Leaf. Total silence, well, except for the tinnitus, but that's all in my head so it doesn't count. I even forgot about the controversial noise that the federation for the blind has insisted be added to all electric vehicles. Many in the EV community have tried to fight the move to add noise to these quiet cars since we think it's not really needed, but legislation is before Congress to do just that. Both Nissan and GM have given in to the demand and added noise to their respective EVs when they are driven at low speeds. After I got out, I didn't recall hearing the noise, so I asked them to demonstrate it. They brought a small gas car, the Nissan Versa, and a Leaf to a separate area and had first the gas car drive slowly toward us, then the Leaf. I could barely hear either of them, but the Leaf did have an audible noise. If you clicked that link, you heard the noise for both going forward and backing up. It sounds very loud in the you tube video, and that's why so many of us got upset that Nissan added such a noise, but in reality, it's barely audible when you're outside the car, and pretty much not audible at all from in the car with the windows rolled up. If there is ambient noise on the street, you probably won't hear it at all. The back up noise is about twice as loud, however, and was a bit obnoxious to me. Both noises can be turned off with the push of a button once the car is on, so it won't be a big problem unless or until the legislation passes and then they'll probably have to eliminate the button that disables the noise on future models.

Here's a picture of the small solar panel you get if you buy the SL version. The energy generated by the panel will help maintain a charge in the car's auxiliary battery to power in-vehicle devices. It's a nice touch and helps people understand that they can power the car's traction battery pack by installing a larger solar PV system on their house.

This photo shows a design of the Leaf that some have found unappealing, the head lamps. We learned today that they were designed to divert the airflow around the side mirrors to improve the coefficient of drag and reduce wind noise. The photo they showed from the wind tunnel seemed to prove the efficiency of the design.





They had three Leafs driving constantly over the course by the 2 dozen invited guests, with most everyone pushing the car to its limits over and over. After we were finished, they plugged in to a couple of 50 kW chargers to replenish the energy. I'd never seen an EV charge so fast! The Tesla HPC charges at about 18 kW and my RAV charges at 6.6 kW. This 50 kW charger took the Leaf's battery pack to 80% full in less than 20 minutes, then the amperage automatically dropped to top off the battery safely. The Leaf is initially coming out with a 3.3 kW charger, but will eventually be built with a 6.6 kW charger. However, as slow as 3.3 kW is, as long as you have one of the Aerovironment fast chargers available near your house, you'll always be able to get charged up in a matter of minutes (the one shown here is a Nissan built charger). Several dozen will be installed in the initial roll out cities with hundreds more planned as the number of Leafs grows throughout the first year. Eventually, there will be thousands of fast chargers along the freeways and inside of cities everywhere. All you'll have to do is drive to your favorite coffee shop and plug in. By the time you've sipped your latte, your car will be full.

The day was capped off with a big dinner on the 70th floor of Yokohama's tallest building. Nissan's top executives were sprinkled throughout the room with our table being graced by Nissan's super-friendly COO, Toshiyuki Shiga. Marc and I bent his ear for most of the dinner, then he was replaced with Hideaki Watanabe, Corporate VP and lastly with Andy Palmer, Senior VP, Product Planning. These executives have bet the bank on the success of their EV program, and Marc and I were happy to tell them their bet is safe.

If you haven't already deposited $99 to get a place in line, go here and do so today.

Thursday, we have lunch with CEO, Carlos Ghosn. I can't wait...

Nissan turning over a new Leaf

After running for several years in stealth mode, Nissan reached out to Plug In America two years ago revealing their plans to build an EV for the average consumer, something that would serve the daily driving needs of the vast majority of the world's drivers.

Fast forward to March 29th when, in a breakfast meeting, Nissan disclosed the price of the Leaf, $32,780 - news that crystallized the reality of affordable EVs for the masses.

Topping it off, this past week Nissan invited eight members of Plug In America's board to visit their Tennessee headquarters, meet with the key members of the Leaf program and finish with a tour of their giant Smyrna, TN plant.

Our first night there, we had dinner with key members of the team, including Brian Carolin, Senior VP, Sales and Marketing, Scott Becker, Senior VP, Administration and Finance, Eric Noziere, VP, Corporate Planning , Katherine Zachary, Manager, Corporate Communications, Scott Stevens, VP, Corporate Communications, Jeannine Ginivan, Manager, Mid-Atlantic Region Corporate Communications, Mark Perry, Director of Product Planning and Advanced Technology and our local SoCal contact, Tim Gallagher, Corporate Communications Western Region - all outstanding people - and to a person, passionate about their Leaf program.

The most senior member of the Nissan team was Chairman & Executive VP of the Americas, Carlos Tavares. Marc Geller and I had the fortune to sit next to Mr. Tavares at dinner, giving us the opportunity to share everything we knew about electric cars with top brass of the world's fourth largest car maker. We gladly took advantage of this remarkable opportunity.

Tavares, a native of Portugal, proved worthy of his title as he absorbed everything we threw at him. After spending years trying to convince car makers to build EVs, it was refreshing to find that a company as prestigious as Nissan shares our vision. Much of what we discussed, Tavares knew already, but we gave him information based on our long-time use of EVs that should help shape their plans. I asked Mr. Tavares what EV models would follow the Leaf and he said they are making good progress on a small delivery truck similar to the Ford Transit Connect as well as an Infiniti model. Both are great choices since fleet operators will find the small truck useful in reducing operating costs and the market for a luxury EV is quite large.

I asked Tavares if he'd driven a Tesla Roadster and found that he had not. I told him to let me know the next time he was going to be in LA and I'd make sure to get him some time behind the wheel of one. Turns out, Tavares races in the open-wheeled class, so he's no stranger to speed.

It was a great dinner on a balmy night in small town central Tennessee, and as we arrived back at the hotel and shared the conversations we'd had, it was very clear to us that Nissan's intent is to dominate the market in electric vehicles.

The next morning, we gathered in the Infiniti Theater room of their headquarters where Marc presented a brief overview of Plug In America's history, our current work in promoting plug-in cars, and what we intend to do in the future to help prepare the market for the coming EVs. After Marc's presentation, we fielded questions from the room in a lively Q&A.

At the end of the questions, in recognition of Plug In America's diligent effort to bring plug-in vehicles back into the market, Scott Becker presented us with a grant for $25,000. We are most grateful to Nissan for these funds as they will allow us to further our work educating the public about these important cars.

The rest of the day was spent in a series of meetings with Nissan's marketing and advertising, zero-emission mobility and dealer network teams. They were forthcoming with a lot of detail on the car and how it would roll out. They even showed a sample design of where the various chargers would be located at the dealer, including one that may be for the public, a nice touch. I was impressed that they would share so much information, some of which will remain embargoed to protect their competitive edge.

If you want to get one of the first Leaf EVs, you need to sign up on the Leaf site to let them know you're interested. Those who sign up will receive an email on April 20th with a link that will take you to a page where you deposit $99 to hold your place in line. Some time in August, you will be contacted to begin working with the Nissan dealer of your choice. (*Important... Nissan strongly recommends that the price be held at the MSRP of $32,780, but the dealers are independent companies that can charge more if they so choose. If a dealer decides to ask for more, you may take your business to another dealer. Doing so will ensure few dealers will add to the price.) Delivery of the first cars will begin in December and grow throughout 2011 as production allows.

The initial delivery locations are mostly on the West Coast, AZ and a few other sites. Nissan will bring other dealers into the program based on demand, so start calling your local Nissan dealers and let them know you're interested. But definitely sigh up online, too!

Our trip ended on Thursday with a tour of the Smyrna, TN Nissan plant, which coincidentally opened on my 31st birthday in 1983. According to the plant's super bright operations manager, Susan Brennan, VP Manufacturing, the building covers 5.4 million square feet and is the largest auto manufacturing plant in the U.S. At capacity, the workers and robots can turn out a new truck, SUV or car every 27 seconds, over 500,000 per year!

I think most of us have seen footage of robots welding car bodies together, but seeing it in person was amazing! The entire operation was like a giant machine that worked like a fine watch. Very impressive.

This fall, the first Leafs will roll off Nissan's assembly line in Japan. Susan Brennan will lead a team of engineers from Smyrna to Japan to learn as much as they can about building the Leaf before returning and developing the line that will, by 2012, be manufacturing up to 150,000 Leafs per year in Tennessee.

American made cars propelled by 100% American made electrons.

Next month, Nissan breaks ground on their battery manufacturing plant immediately adjacent to the car factory, eliminating expensive shipping costs for the heavy packs. They are so close, they'll be able to deliver them by forklift.

All of the Nissan employees we met were friendly. From the top executives to the men and women building the cars, they all seemed to know they were about to make history. Twenty years from now, I believe it will be difficult to buy a car that isn't capable of plugging in. Looking back at 2010, it will all seem so obvious in hindsight - non-polluting transportation that runs on domestic renewable electricity made from sunlight and wind.

Talking to Texans

What do Texans know about electric cars? Quite a bit it turns out.


I spent Friday and Saturday in Austin at their Climate Protection Conference and Expo. Fellow Plug In America board member, Marc Geller, and I set up our booth and spent two days talking non-stop to Texans about plug-in cars and renewable energy. We also spoke on two panels, Marc spoke about the cars themselves and I spoke on a panel about charging infrastructure.

Having grown up in San Antonio, I remember how conservative Texans were in general, so I fully expected to encounter some push back on our positions regarding EVs. On the contrary, with one notable exception*, everyone we met was as hungry for EVs as we were. The only difference was that they had not yet learned about the coming plug-ins. It was our job to inform them. Once told of the auto industry's rapid move toward electrification, you could feel their excitement grow.

I was struck with the pervasive desire to quash our addiction to oil and replace it with a healthy reliance on renewable energy. The demand for plug-ins is not just on the two coasts, Americans everywhere want them.

My previous statements, that the market for plug-ins is much larger than the automakers think, were borne out in our conversations with these Texans. To a person, they were desperate to move away from oil. Granted, we were in Austin, the most liberal city in the state, but not everyone at the conference was from Austin. We met people from San Antonio, Dallas and Houston and they were all the same. They couldn't wait for the opportunity to drive on electricity.

"We can now see a clear path to having thousands -- even hundreds of thousands -- of zero-emission vehicles on Texas roads in the next several years," said Jason Few, president of Houston-based Reliant Energy. The local utility, Austin Energy, has been a leader in wind energy with the nation's highest percentage of wind in a municipal utility grid mix. Their understanding of the benefits from plug-in cars goes back many years to the inception of their Plug In Partners program. Using that strong west Texas wind and the plentiful sunshine to replace the 60% foreign oil in every gallon of gas makes sense to everybody.

The only downside here is that most Texans are going to have to wait a bit longer to get the cars because the GM Volt roll out will be limited to California, at least for the first few months, and Nissan's announced plans for the Leaf are mostly for a West Coast roll out with some cars going to Arizona and Tennessee. I recently heard that Nissan has agreed to supply Houston with a few Leafs from the initial manufacturing run. This is a good idea since Texans are hot for EVs. Marc and I told them repeatedly to contact their local GM and Nissan Dealers in Austin and request they get them as soon as possible. From a marketing viewpoint, getting these cars in the hands of outspoken early adopters will go a long way toward preparing the ground for others. Word of mouth will be strong.

I think the nervousness from the OEMs about the market for plug-ins is misplaced. What we're seeing in Texas and elsewhere seems to be prevalent. I honestly think their problem will be keeping up with demand.

I want to personally thank Chad Schwitters of Seattle, Brett Conrad of Santa Monica and Peter van Deventer of the Netherlands for their generous contributions to help defray the costs of my trip. Our membership continues to grow, allowing Plug In America to further educate info-hungry drivers on the benefits of going electric and preparing them for the change.

Also, thanks to Renee Nguyen of Texas Is Hot for taking the picture of our booth at the top. And Marc Geller gets credit for the picture below.

* The notable exception mentioned above is my very own brother, Harrel, who lives a short drive from Austin. He drove up to see me on his motorcycle, instead of his giant SUV. I took that as a good sign:~)






I'll consider my work done when he is driving on electricity.

Paul
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Think lands in Hoosierville

The Hoosiers won out over the Ducks of Oregon and the Michiganders for the right to manufacture Think City EVs.

I love the Think! It's the car that hooked Plug In America board members Marc Geller and Sherry Boshert into the EV world when Ford was trying to meet the CARB zero emission vehicle mandate of the past decade.

Norway based Think has changed hands a few times among various groups that tried to get it going. This latest iteration is up and running in Finland, finally rolling EVs off the line for the Euro market. Now they've decided on Elkhart, IN as the location for their U.S. manufacturing.

Building EVs will bring much needed jobs to Indiana where, not coincidentally, EnerDel, Think's battery maker of choice is located. No sense shipping those heavy batteries too far.

The Think is a "city car", a classification that's quite popular in Europe. With a top speed of 60 mph and a range of 100 miles, it's ideal for the commuter. Small and light, it'll go many miles on just a few kWh.

Best of all, the Think will be a great entry level EV. I don't have pricing info yet, but the small size should enable them to get away with a small pack, I'm guessing somewhere around 20 kWh.

It should be quite popular as a first car for your high schooler, can't go too far or too fast.

The Indiana choice is interesting as it's just 137 miles from Anderson, IN, home of Bright Automotive, the maker of the most innovative plug-in hybrid work van I've seen. Here's hoping this will be the start of a center of EV innovation in the heartland.

Indiana, Thinking of Bright Ideas!

Paul
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