Tuesday, August 3, 2010

GM's Bright Idea


A couple weeks ago, I got a call from John Waters of Bright Automotive to talk about things. I'd heard he might be leaving the company he helped start and was pleasantly surprised to hear his upbeat tone. Turns out, the rumors of Bright's imminent demise were unfounded. He instead indicated there would be a big announcement soon.

This week's announcement of a $5 million investment by GM Ventures to buy a minority stake in Bright was the reason for John's great mood. Bright will now be able to get much closer to a production-ready model of their Bright "Idea".

According to Bright CEO, Reuben Munger, "... GM has taken a minority stake in our company, and will supply advanced powertrains and technology for the Bright plug-in hybrid IDEA vehicle. GM's investment puts us on the fast-track toward mass production of the IDEA as we ramp up development later this quarter."

As I wrote in a previous post, Bright was formed of some of the best EV engineers brought together from the likes of Rocky Mountain Institute, Aerovironment, GM and Andy Frank's UC Davis PHEV program.

Their creation is designed to be light weight and aerodynamic in order to use a minimum amount of energy to get the job done. Millions of fleet vehicles burn millions of gallons gas and diesel every day in the U.S. Keep in mind that 60% of our oil is imported, so anything that can double or triple efficiency is extremely beneficial.

Should the DOE follow through with the loan to get these vehicles into production, there will be thousands of Americans hired in Indiana, a state that could use the jobs.

As for the rest of us, our local post office can trade in their funky, inefficient vans for something that does the same job with a tiny fraction of the energy.

Good for GM. Good for Bright.

22 comments:

  1. Travel to Coach Outlet Lumpur city and you will be Coach Outlet Online by the Coach Outlet Store Online Petronas Twin Towers at the Coach Online Outlet. The Petronas Twin Towers are 452 meters tall, contain 88 stories, Coach Outlet Online Store tallest twin structures.

    ReplyDelete
  2. Regardless of man's age, hermes belt mens watches present both classically refined and vintage inspired. Despite searching opulent, michael kors outlet.net stretch and play with their color hues from black pave crystals adorning round bezel to white ceramic bezel embellish with numeric engraving.

    ReplyDelete
  3. To get unlimited hermes belt access to

    NYTimes.com and our NYTimes apps, you’michael

    kors outlet
    ll need a subscription.

    ReplyDelete
  4. What will you choose when faced with the dynamic duo between black hermes belt and white? Elegant black and white watches come in new innovative ceramic, silicone, acrylic or plastic casing and bracelet. Gold and crystal accents lands the final touches on these watches. The Michael Kors Baguette and Glitz watches michael kors outlet have crystal embellishments surrounding the bezel and dial. The Michael Kors ceramic watches have a smooth glossy surface which is highly scratch resistant. The ceramic watches are very popular for its beauty and durableness. Choose between alluring white and sleek black Michael Kors ladies watches.

    ReplyDelete
  5. Of course
    Coach Factory Outletthese may
    Coach
    Factory
    possibly not
    Coach
    Factory
    be your
    Coach Factory Outletordinary retailer
    Coach Factory Outlet purchased ones
    Coach Factory Outletbut they
    Coach Factory Outletare sturdy
    Coach Factory Outletand can be
    Coach Factory Outletterrific for heavy
    Coach
    Factory Outlet
    duty get
    Coach Factory Outletthe job
    Coach Factory Outletdone. Army
    Coach Factory Outletcoats are also offered as perfectly as rain dress in.

    ReplyDelete
  6. A lately
    Coach Factory Store Handbags Replica
    Coach Outlet that has
    Coach Factory generated interest
    Coach Factory of fashion
    Coach Factory Outlet enthusiast is
    Coach Outlet Online Samba. There's been an extended waiting list of style conscious people today, who just simply wish to possess this
    Coach Factory Outlet bag whatever it takes. These
    Coach bags Outlet Handbags Replica
    Coach Outlet Store Online are mostly liked by celebrities
    Coach Outlet Store and
    Coach Outlet Online socialites, simply because of its
    Coach Outlet craftsmanship and
    Coach Outlet Online luscious
    Coach Outlet material. A
    Coach Bags Handbags Replica is a smaller accessory that reflects 1 private style and character.

    ReplyDelete
  7. Interested in shopping for a designer breitling watches from a ray ban sunglasses locations?
    These typical merchants of the corporation stock goods which are surplus,
    and all those products which could suffer small defects because of to shipment or at the time of production.
    ray ban glasses that breitling watches typically obtain goods in bulk,
    they get these products at comparatively lower price ranges and also offer prospects enticing reductions on designer goods like purses and rolex watches for sale.

    ReplyDelete
  8. Michael Kors Michael Kors Outlet handbags have indeed become hot selling handbags these days. They are very charming Michael Kors Outlet Online handbags which would immediately bring huge smiles on your faces on the spot. One of the most fascinating traits of Michael Kors Michael Kors Purses handbags is that they retain many luxurious kinds of styles and designs, catching your eyes on the dot. They have a vast background. Color wise, there is no match of Michael Kors Michael Kors Outlet Handbags bags at all. They are one of the most fashionable Michael Kors Handbags handbags. If we say that Michael Kors Michael Kors Handbags Outlet handbags are very hot and sexy handbags then it may not be a wrong perception by any means. The truth of the matter is that Michael Kors handbags do have lots of hottest fashions themselves.

    ReplyDelete
  9. If you look closely will find the words hidden in the shoes of "23", two large patterns in the upper side support, three the soles lateral bottom

    ReplyDelete
  10. In That Respect Chanel Wallet is a wide Chanel Sunglasses range ready for Chanel bags choice including the Chanel Outlet Store black leather satin Chanel Outlet bag.

    ReplyDelete
  11. Hi there, awesome site. I thought the topics you posted on were very interesting. I tried to add your RSS to my feed reader and it a few. take a look at it, hopefully I can add you and follow.










    Florist in India

    ReplyDelete
  12. This is great blog keep it up.Thanks for sharing.
    from - chennaicakesdelivery.com

    ReplyDelete
  13. Flowers to Chennai delivery are free, safe and secured with www.chennaiflowers.com. We being Local Flower Shop are cheaper than other florists in Chennai. We deliver fresh Flowers, Cakes, Sweets and other gifts on door, you can order online to send flowers to Chennai .

    ReplyDelete
  14. Flowers to Bangalore, send flowers online to Bangalore, buy fresh flowers on Birthday, get delivered Wedding flowers, Anniversary flowers, Condolence flowers, send same day flowers to Bangalore online with us.

    ReplyDelete