Wednesday, November 10, 2010
Plug In America's Gas and Electric PSAs
This is a big week for Plug In America. For several months, we've been revamping our website, and this week it was made live. Well, I say "we", but it was really our IT director, Richard Kelly ably assisted by one of our hardest working volunteers, Colby Trudeau. The two of them have created a much more user-friendly site chock full of great information and featuring a couple of interesting and useful new items.
With the new wave of EVs about to break, most of the media's stories have shifted away from "whether the EVs will come" to stories about "where are we going to charge these cars". Consequently, questions about EVSE (Electric Vehicle Service Equipment, commonly known as charge stations) are everywhere. To help those who are about to become new EV owners, Plug In America has created the first ever EVSE tracking page. There are many good companies getting into the business of manufacturing the devices that will safely transfer the electrons from the grid to your battery, and since you'll need to get one eventually, we thought you might like to learn about your choices.
But what made the news this week, even more than the new website, was the debut of Plug In America's Public Service Announcements. Many of you might recall our plea for funds to help pay the hard costs of making these PSAs back in the spring. We were thrilled when our members stepped up and donated enough money to cover all the hard costs so that the voluntary cast and crew had all the tools (and food!) they needed to produce seven high quality PSAs to be used to educate the general public about plug-in cars.
Many people were involved in the project, but special thanks goes to Producer, Alexandra Paul for coming up with the idea and carrying it through; Director, Eric Swenson, a visual effects DP who now has some great spots for his directing reel; and our Editor, Jeff U'ren who glued it all together seamlessly and even took the time to create a fun 25 minute long "making of" video you don't want to miss.
We released the first two PSAs yesterday and will release another one every 2-3 weeks till all are available. Go to the Plug In America site to view them, and let us know what you think. We want them to get a lot of exposure, so please pass them around to your friends.
Last two photos: Zan Dubin Scott