Monday, January 4, 2010

The first of a new wave in EV adverts

Renault, the French partner to Japan's Nissan, has produced the first ad of what will become a steadily growing genre depicting the benefits of driving on electricity. (Be sure to click on the 3rd little square in the lower right corner of the site for the full spot)

I've been saying for years that once the creatives at the ad agencies get the chance to develop marketing and advertising campaigns for EVs, we'll see them comparing and contrasting this clean technology with the dirty fuels. This ad does that in a very soft and subtle manner, although this line implies the stakes are serious: "Does enjoyment for some have to cost the lives of others?"

Oh, and watch for the nod to Renault's sister company, Nissan, toward the end when the little boy watches the "leaf" fly by.



  1. Is this the right video? Didn't see a little boy watching a leaf fly by...

  2. The leaf occurred in the final scene, followed by the still of the boy's face... I caught it, and it was a prolonged sublety. Nice notice and good catch, Paul...

  3. Whoa - that's a different video than the one that was up 20 minutes ago! :-)

  4. the Leaf is at 1 min 47 and 1 min 48

  5. Sorry about that, I am new at this, but am getting good help to fix it. Should be right now.

  6. Very nice. Much more main-stream feeling.
    Maybe we are at the point where we finally don't have to advertise EVs as goofy and strange. Just the evolution of the car.
    Can't wait for the competition to begin.

  7. 814 days?! That 2 years, 2 months and 3 weeks. Dang that's a long wait. And THEN I have to wait another few years until I can hope to get one used (read "affordable"). Dang!

  8. Is that a Tesla they slam at 0:58?

  9. The Renault EV commercial has been broadcast on TV in the UK a few times. Many people have asked me about it. The EV is clearly going to arrive big time in 2010.

  10. Yes, I've always said that the ad agencies were going to a Field Day with the messaging, positioning against gasoline. Thanks, Paul.

  11. Yes this is the right video. The little boy watching out the window there is a reflection of a Leaf automobile driving by.

  12. That's a 2 minute spot. Imagine the cost to produce and run it.

    Only multi-billion dollar corporations will have the resources to compete. They will only pursue it if they can recoup their investments and profit.

    I don't believe the free market model that champions resource and labor exploitation, the essence of unsustainability, will provide equitable solutions. It's not their mission. Shareholder return is their mission.

    I'm discouraged.

  13. The factors you need to be aware of Moncler, the two most important is the durability and Comfort of the Moncler jackets. Paying for high price for Moncler from a reputable brand is not a bad idea As They must have used better quality materials that will withstand The Elements is Moncler outlet. A well manufactured jacket Will show at Signs of Moncler outlet
    Sisley and Refrigiwear should be easy to use.
    I just cannot brainstorm after my traveling billboards Waterproof spyder ski. Just cerebration of Those Nights canicule and outdoors or with plenty Rains spyder ski wear after the commodity can accouterment on Make Me Shiver or apprehend. Of course, you would Waterproof Charge the Spyder Jacket Assur to you from the billboards Elements: Burberry Sunglasses, ED Hardy sunglasses, GAFAS DE SOL OAKLEY - these are just some of the elements that you accept yourself for GAFAS DE SOL RAYBAN if you are from Out There in the open. Otherwise, You Will Not Accept the abundant I was in your activities, or worse, his Bloom will be at Risk.

    Ed hardy intimates all rights reserved enjoy responsibly. ed hardy shop, ED Hardy clothing, on sale designer lacoste polo, Discount ED Hardy, ED Hardy Outlet, ralph lauren polo, ralph lauren outlet, polo ralph lauren, pda cases sale – diesel jeans, True Religion Jeans, levis jeans, bape shoes, bape jackets steve madden, true religion, bcbg. Ed hardy at sephora official global manufacturer and licensee of ed hardy helmets inspired by christian audigier the lifestyle brand motorcycles helmets branded by the godfather of tattoo, ed hardy. Ed hardy – swindle magazine edhardy is a special selling ed hardy clothing shop, hoodies, jeans, christian audigier clothing, shoes , t-shirt, swimwear, belts, caps, on sale. Ed hardy bras, ed hardy panties, ed hardy sleepwear, camisoles, t the official site of don ed hardy jackets find the latest ed hardy wholesale fashion jackets here.

  14. History of polo ralph lauren. Polo fashions had its humble beginnings in 1968 when tie salesman Ralph Lauren gave it a kick start. By 1969 he had a boutique polo ralph lauren factory stores within the Manhattan department store Bloomingdale's. ... Brands and luxury standard. Since Ralph Lauren's first brand, Polo Ralph Lauren, was launched, the company has expanded to include a variety of luxury brands such as Polo Golf, Polo Denim, Polo Sport. You can buy cheap Ralph Lauren Clothing at Ralph Lauren outlet.Also We provide polo shirts
    Ralph Lauren polo shirt, 50% OFF! polo ralph lauren outlet online is your best choice!In 2006, polo ralph lauren outlet became the first designer in Wimbledon's 133-year history to create official uniforms for the tournament. As part of this year's event, which starts next week, polo ralph lauren sale will introduces the first ... determination to maintain and enhance the values for which our two brands are famous throughout the world. The rugby ralph lauren brand brings to Wimbledon the look of timeless elegance, drawing on our rich history and traditions

  15. ghd uk is consistently the spirit using the marketplace of elite protection and comfort numerous rectifier. however Ghd Australia is frequently decent or adequate alternative is worth the price tag with Buy Ghd to obtain a stable temperatures to smooth. The frizzy hair along using the spirit for that enlarger of lush curls. A method of relaxation to collect your protection precisely ready for getting shipped on the same time handy universal.
    Chi Camo Collection Flat Iron

  16. Your Escort Agency offers exclusive and most beautiful London escort girls of various nationalities.

  17. Bestescort4U more then ten years providing best London escorts companionship in the UK.

  18. Hot - Collection is a honest and confidential London escort agency which provides genuine London escorts girls for gentlemen of taste.

  19. There are some great new technologies coming out to get of of gas for land vehicles including a new capacitor that converts deceleration into energy to power the car. This coupled with battery developments mean we will be off gas almost entirely over the next 10 years.

  20. Regardless of man's age, hermes belt mens watches present both classically refined and vintage inspired. Despite searching opulent, michael kors stretch and play with their color hues from black pave crystals adorning round bezel to white ceramic bezel embellish with numeric engraving.

  21. What will you choose when faced with the dynamic duo between black hermes belt and white? Elegant black and white watches come in new innovative ceramic, silicone, acrylic or plastic casing and bracelet. Gold and crystal accents lands the final touches on these watches. The Michael Kors Baguette and Glitz watches michael kors outlet have crystal embellishments surrounding the bezel and dial. The Michael Kors ceramic watches have a smooth glossy surface which is highly scratch resistant. The ceramic watches are very popular for its beauty and durableness. Choose between alluring white and sleek black Michael Kors ladies watches.

  22. Truly speaking, this is the era of Michael Kors handbags hermes belt where thousands of people are buying them so as to fulfill their modern contemporary needs and desires in style. They are very traditional, symbolic and versatile handbags. Most importantly, your own Michael Kors handbags are manufactured by a highly unique, affordable and durable stock. Due to a high class manufacturing, your own Michael Kors handbags would therefore look very captivating handbags. Currently they are available in many professional handbags shops online from where you could easily buy your own Michael Kors handbags online michael kors outlet. They are very heavy duty handbags in which you could effortlessly put aside a lot of accessories such as attires, scarves, cosmetics, beauty products, belts, notebooks, sunglasses, and many others. That is why online Michael Kors handbags industry makes you available discounted Michael Kors handbags.

  23. A lately
    Coach Factory Store Handbags Replica
    Coach Outlet that has
    Coach Factory generated interest
    Coach Factory of fashion
    Coach Factory Outlet enthusiast is
    Coach Outlet Online Samba. There's been an extended waiting list of style conscious people today, who just simply wish to possess this
    Coach Factory Outlet bag whatever it takes. These
    Coach bags Outlet Handbags Replica
    Coach Outlet Store Online are mostly liked by celebrities
    Coach Outlet Store and
    Coach Outlet Online socialites, simply because of its
    Coach Outlet craftsmanship and
    Coach Outlet Online luscious
    Coach Outlet material. A
    Coach Bags Handbags Replica is a smaller accessory that reflects 1 private style and character.