Renault, the French partner to Japan's Nissan, has produced the first ad of what will become a steadily growing genre depicting the benefits of driving on electricity. (Be sure to click on the 3rd little square in the lower right corner of the site for the full spot)
I've been saying for years that once the creatives at the ad agencies get the chance to develop marketing and advertising campaigns for EVs, we'll see them comparing and contrasting this clean technology with the dirty fuels. This ad does that in a very soft and subtle manner, although this line implies the stakes are serious: "Does enjoyment for some have to cost the lives of others?"
Oh, and watch for the nod to Renault's sister company, Nissan, toward the end when the little boy watches the "leaf" fly by.
Paul
*****
Posts
Is this the right video? Didn't see a little boy watching a leaf fly by...
ReplyDeleteThe leaf occurred in the final scene, followed by the still of the boy's face... I caught it, and it was a prolonged sublety. Nice notice and good catch, Paul...
ReplyDeleteWhoa - that's a different video than the one that was up 20 minutes ago! :-)
ReplyDeletethe Leaf is at 1 min 47 and 1 min 48
ReplyDeleteSorry about that, I am new at this, but am getting good help to fix it. Should be right now.
ReplyDeleteVery nice. Much more main-stream feeling.
ReplyDeleteMaybe we are at the point where we finally don't have to advertise EVs as goofy and strange. Just the evolution of the car.
Can't wait for the competition to begin.
814 days?! That 2 years, 2 months and 3 weeks. Dang that's a long wait. And THEN I have to wait another few years until I can hope to get one used (read "affordable"). Dang!
ReplyDeleteIs that a Tesla they slam at 0:58?
ReplyDelete-sg
The Renault EV commercial has been broadcast on TV in the UK a few times. Many people have asked me about it. The EV is clearly going to arrive big time in 2010.
ReplyDeleteYes, I've always said that the ad agencies were going to a Field Day with the messaging, positioning against gasoline. Thanks, Paul.
ReplyDeleteYes this is the right video. The little boy watching out the window there is a reflection of a Leaf automobile driving by.
ReplyDeleteThat's a 2 minute spot. Imagine the cost to produce and run it.
ReplyDeleteOnly multi-billion dollar corporations will have the resources to compete. They will only pursue it if they can recoup their investments and profit.
I don't believe the free market model that champions resource and labor exploitation, the essence of unsustainability, will provide equitable solutions. It's not their mission. Shareholder return is their mission.
I'm discouraged.
thanks for sharing , it is a nice article ! chaussures puma
ReplyDeleteTn Requin
Cheap Polo Shirts
Your Escort Agency offers exclusive and most beautiful London escort girls of various nationalities.
ReplyDeleteBestescort4U more then ten years providing best London escorts companionship in the UK.
ReplyDeleteHot - Collection is a honest and confidential London escort agency which provides genuine London escorts girls for gentlemen of taste.
ReplyDeleteThere are some great new technologies coming out to get of of gas for land vehicles including a new capacitor that converts deceleration into energy to power the car. This coupled with battery developments mean we will be off gas almost entirely over the next 10 years.
ReplyDeleteRegardless of man's age, hermes belt mens watches present both classically refined and vintage inspired. Despite searching opulent, michael kors outlet.net stretch and play with their color hues from black pave crystals adorning round bezel to white ceramic bezel embellish with numeric engraving.
ReplyDeleteWhat will you choose when faced with the dynamic duo between black hermes belt and white? Elegant black and white watches come in new innovative ceramic, silicone, acrylic or plastic casing and bracelet. Gold and crystal accents lands the final touches on these watches. The Michael Kors Baguette and Glitz watches michael kors outlet have crystal embellishments surrounding the bezel and dial. The Michael Kors ceramic watches have a smooth glossy surface which is highly scratch resistant. The ceramic watches are very popular for its beauty and durableness. Choose between alluring white and sleek black Michael Kors ladies watches.
ReplyDeleteTruly speaking, this is the era of Michael Kors handbags hermes belt where thousands of people are buying them so as to fulfill their modern contemporary needs and desires in style. They are very traditional, symbolic and versatile handbags. Most importantly, your own Michael Kors handbags are manufactured by a highly unique, affordable and durable stock. Due to a high class manufacturing, your own Michael Kors handbags would therefore look very captivating handbags. Currently they are available in many professional handbags shops online from where you could easily buy your own Michael Kors handbags online michael kors outlet. They are very heavy duty handbags in which you could effortlessly put aside a lot of accessories such as attires, scarves, cosmetics, beauty products, belts, notebooks, sunglasses, and many others. That is why online Michael Kors handbags industry makes you available discounted Michael Kors handbags.
ReplyDeleteit isgood amazing story amazing Xbox
ReplyDeleteit isgood amazing story amazing ข่าวเกม
ReplyDeletedoes walmart sell glucofort
ReplyDelete