Monday, January 4, 2010
The first of a new wave in EV adverts
Renault, the French partner to Japan's Nissan, has produced the first ad of what will become a steadily growing genre depicting the benefits of driving on electricity. (Be sure to click on the 3rd little square in the lower right corner of the site for the full spot)
I've been saying for years that once the creatives at the ad agencies get the chance to develop marketing and advertising campaigns for EVs, we'll see them comparing and contrasting this clean technology with the dirty fuels. This ad does that in a very soft and subtle manner, although this line implies the stakes are serious: "Does enjoyment for some have to cost the lives of others?"
Oh, and watch for the nod to Renault's sister company, Nissan, toward the end when the little boy watches the "leaf" fly by.